Crown Royal Presents: "O Canada" (Featuring Donna Grantis, Produced By Dave Grohl)

Crown Royal, the official whisky sponsor of the National Football League (NFL), released its first-ever Super Bowl spot with a sixty-second ad featuring Dave Grohl. As an extension of the brand's core platform of generosity, the award-winning whisky enlisted Grohl, to show a moment of gratitude to Canada for all the amazing things it's given the world, from paint rollers to instant replays, peanut butter to hockey, surprisingly football, and, of course, Crown Royal. That's right, Crown Royal used the spot to highlight amazing and beloved items not widely known to be Canadian including the very game that the Super Bowl celebrates, in a fun and conversation starting way.

Leading up to game day, Crown Royal took fans on a journey to the big spot reveal by rolling out various teasers including a modern take on “O Canada” performed by guitarist Donna Grantis and produced by Grohl. The mysterious teasers drummed up excitement ahead of SBLVII.